Lord Mayor and Hidden Hearing launch new hearing centre


Newcastle’s Lord Mayor Councillor David Down and the Lady Mayor officially opened Hidden Hearings’ new state of the art hearing facility on Tuesday 11th September on Westgate Road, Newcastle.  They were joined by a local team from Alzheimer’s Research UK and a leading dementia researcher from Newcastle University, Dr Rodriguez.

Alzheimer’s Research UK has been Hidden Hearing’s chosen charity partner since the summer of 2017. Hidden Hearing’s staff have gone to great lengths to support the charity’s work in that time getting involved in fundraising events from skydives and marathons to quizzes and bake sales. Money raised by the company has helped the charity fund a pioneering project at Newcastle University, allowing researchers to pinpoint differences in the way certain brain regions are connected in people with dementia with Lewy bodies.

Garrie Keam resident Hearing Aid Audiologist at the Westgate Road centre said, ”I am pleased that we’re helping increase dementia awareness in the local community.  We now understand there is a link between hearing loss and dementia and through our new centre we really can do more to raise awareness of both conditions.  It’s important for everyone over the age of 55 to get their hearing tested regularly and stay on top of their hearing and health.  

On average people live with hearing loss for up to 7 years before seeking help, unaware of the wider health implications. For some people, problems with hearing may lead to social isolation or depression, both of which can be risk factors for dementia, so early diagnosis and treatment is important. 

'I’d really like to see more people wake up to the importance of their hearing health starting with regular hearing tests which are always free of charge.’   

The Lord Mayor led the way and was one of the first to have his hearing tested in the new sound proof consulting room allowing him to learn more about his own hearing health.


To mark the launch the team would like to see customers new and old even if it’s just for a tour. You can pop in between 9am and 5pm weekdays and some Saturdays, alternatively you can call and make an appointment for a free hearing assessment on 0191 269 3070. You can also book a test here.