Jennie Bond and Hidden Hearing
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“I’m wearing my new hearing aids every day – I hardly notice them!”

Contributed by James Pocock

20/05/2025 • 4 min read

Journalist and Royal reporter Jennie Bond finally “took the plunge” and was fitted with state-of-the-art hearing aids. Read about why her hearing test results surprised her, and find out what proved to be the “clinching factor” behind her decision to invest in hearing aids.

Jennie Bond getting a hearing test at Hidden Hearing

Rosie smiled reassuringly as she directed me to the small sound booth to test my hearing. I smiled back thinking: “Huh! I’ll show you. Hearing aids? Me? No way do I need those!”

I’d only really gone to Hidden Hearing to keep my husband company. Now, he unquestionably does need help, and Hidden Hearing have been looking after him brilliantly for several years. Rosie handed me the little clicker to press each time I heard a sound. I felt smug as she closed the door. For the next few minutes, I clicked merrily away at all the bleeps she sent to my ears. Or, at least, I thought I’d clicked on them all.

Jennie Bond getting hearing advice from Hidden Hearing

“All done,” said Rosie, who is an experienced and highly professional audiologist. She had already persuaded my once reluctant husband to wear his hearing aids every day — not just when he fancied it — because his brain would become acclimatised to them. It worked — and life for both of us became much less stressful, as I was able to stop shouting and he was no longer in danger of being isolated in conversations.

She showed me a graph on a screen. My results were in.

“Well done!”, I expected her to say. “100%!”

The truth was far from the perfect score I had anticipated. My hearing had taken a bit of a nose dive since my last test. The results showed that I had, in fact, failed to hear quite a number of bleeps and that I was finding it hard to decipher the difference between sounds like “f” and “s”.

It was, Rosie declared, time for hearing aids.

Jennie Bond holding a hearing aid from Hidden Hearing

Quite why so many of us find it hard to concede that our ears need a bit of help as we grow older, I really don’t know. I guess it’s all bound up with the idea of accepting our age and our physical weaknesses. And yet most of us don’t mind wearing glasses or even using a walking stick if it helps. And with modern hearing aids, you don’t even have to acknowledge that you’re wearing them.

And so, I became a reluctant convert. The clinching factor for me was the suggestion that hearing loss can be associated with the onset of dementia.

Having helped nurse my late mother through ten years of this most dreadful of conditions, I will do anything to avoid following in her footsteps.

Rosie fitted me with a pair of state-of-the-art hearing aids which are, indeed, hidden. The house is far quieter as my husband and I talk at normal volume. The TV sound has been switched down several notches. My hearing is now so acute that I prefer to turn them off when my adorable but very loud toddler grandchildren come over!

And the hearing aids are connected to Bluetooth®, so I can control them on the phone or, indeed, listen to the radio on them. And I particularly like the choice of modes: general, comfort or music. Depending on your surroundings, you can change the setting to suit the circumstances. It’s all terribly clever!

I watched my mother become more and more isolated as her hearing failed and her brain deteriorated. By then, she was so confused it was impossible for her to understand what hearing aids were… or to tolerate them. We had left it too late.

Jennie Bond gets a hearing aid from Hidden Hearing

So, thanks to Rosie and Hidden Hearing, I have taken the plunge. I am now wearing my hearing aids every day, and hardly notice that I have them in. My brain can concentrate on the work I’m doing or the conversations I’m having without struggling to decipher each sound.

I shall be 75 this year and am learning to accept some of the inevitabilities of age. Don’t get me started on wrinkles! But, with more of my brain intact, I can hopefully continue to grow old disgracefully!

Remember, 50% of over 55s have some degree of hearing loss.1 So, like Jennie, you might think that your hearing’s fine, but if you’re over 55, it’s worth getting it checked. You can book your free hearing test today – just follow the link.

 

About Jennie Bond

Broadcaster and journalist Jennie Bond appears regularly on a wide range of television and radio programmes – from news reports and documentaries to light entertainment. Her expertise and long experience of reporting on the Royal Family over the past 35 years is internationally recognised.

She’s also known to young and old for her exploits in the jungle of ITV’s I’m a Celebrity Get Me Out of Here when she was buried in a coffin full of rats and had to eat a variety of live insects.

Since then, she has been a presenter on two of the BBC’s most popular shows: Cash in the Attic and Rip Off Britain.  She also presented the highly successful BBC2 series Great British Menu.

Jennie reported on the death of Queen Elizabeth and the Coronation of King Charles. She has appeared on Richard Osman’s House of Games, The Weakest Link, and numerous documentaries including The Day I Met The Queen. Other projects include Channel 4’s Drugs Live, Royals at War, Masterchef, Too Many Cooks, Stars in their Eyes, Holiday of My Lifetime with Len Goodman, Christmas of My Lifetime with Len Goodman, The Big Call and Jennie’s own personal account of her time as a royal correspondent in a three-part documentary series for Channel Five, Jennie Bond’s Royals.