FAQs
You’ll find answers to common questions below. If you’d prefer to speak to someone, our customer services team or your local clinic will always be happy to help.
We’re changing our name…
Hidden Hearing is becoming Audika
We’d like to share some exciting news about your hearing care.
From 1 July, Hidden Hearing and Amplifon are coming together as one, under a new name: Audika.
Audika is already an established global hearing care brand, and by bringing our teams together under this name, we’re strengthening the care we offer and expanding our network of permanent hearing centres across the UK. And while our name is changing, you can be confident that you’ll still receive expert and personalised hearing care that you can trust. As a result of the changes a small number of clinics will be relocating. Please click here to find out more.
Audika: experts in personalised hearing care
We believe great hearing care isn’t one‑size‑fits‑all: it should fit seamlessly into your life.
Unlike some other providers, hearing care is all we do. We’re confident in the expert care we provide – and we want you to feel confident too.
As experts in hearing care, we understand just how important your hearing is, and what it means to people when they rediscover the sounds they love.
Audika is part of Demant, a global leader in hearing care, bringing together over 14,000 hearing care experts from across the UK and around the world.
By combining global expertise with local care, Audika are able to provide clinical excellence, advanced technology and state-of-the-art facilities to support you on your hearing journey.
What this means for you
Even though our name is changing, the things that matter most to you are staying the same:
- Your clinic stays in the same location
- In most cases, you’ll continue to see the same expert clinical team
- Appointments, services and aftercare continue as normal
- Your current hearing technology remains fully supported
- Any existing warranties and aftercare arrangements will remain in place, administered by Audika
- Your hearing records remain secure and confidential
- You’ll be supported by local clinic teams and UK‑based customer services
During the transition
As we roll out the Audika name across the UK, some clinics may temporarily continue to display Amplifon or Hidden Hearing signage. This is temporary and part of our transition plan.
Please rest assured:
- You’re in the right place
- Your records and care continue seamlessly
- Our commitment to high‑quality hearing care remains unchanged
You may also meet some new team members, all working together to support you as part of Audika.
Looking ahead
At Audika, we can adapt your care as your hearing needs evolve over time.
You’ll benefit from greater access to expertise, more choice in hearing technology, and continued investment in advanced testing and diagnostics.
Over time, you may also notice:
- A stronger Audika presence locally, helping reduce appointment waiting times
- Greater choice of state‑of‑the‑art hearing technology
- Increased investment in advanced testing and diagnostics
About the change to Audika
Clinics, appointments and people
Hearing aids, aftercare and products
Records, data and privacy
Branding and signage