From 1 July, Hidden Hearing and Amplifon are coming together as Audika. Read more here
About us
We’re one of the UK's largest hearing care specialists. With over 50 years’ experience, and over 300+ hearing centres and clinics nationwide, when you choose Hidden Hearing, you know that you’ll be in expert hands.
A New Name, The Same Trusted Care
From 1 July, Hidden Hearing and Amplifon will come together under one name: Audika. While our name is changing, what matters most hasn’t changed at all. You’ll still receive the same expert care, the same trusted advice, and the same personalised approach you’ve always known — now strengthened by bringing our teams together.
During this transition, you may notice different names on our clinics.
- You're in the right place
- Your care continues seamlessly
- Our commitment to exceptional hearing care remains exactly the same
Why choose Hidden Hearing?
Personalised approach
Because your hearing is as unique as your fingerprint, we deliver personalised hearing care & solutions tailored specifically to you.
Experts in hearing care
Our certified hearing care professionals conduct free, comprehensive hearing tests with same-day results.
Innovative technology
By tailoring cutting-edge hearing aids to fit your unique needs, preferences, and lifestyle, we can maximise their benefits.
Comprehensive aftercare
As a Hidden Hearing customer, you are entitled to free batteries, adjustments, cleanings, repair services and consultations.
Who we are
1
How long have Hidden Hearing been around?
Hidden Hearing in the UK were founded in 1968 as a small, family-run business.
2
The UK's largest hearing care specialist
Fast-forward 50+ years and we now have over 140 high-street hearing centres, and run over 260+ hearing clinics from other healthcare practices.
3
Expert advice
We offer free hearing tests, hearing care and tinnitus advice, and ear wax removal (via microsuction). If you have hearing loss, we offer the very latest in hearing aid technology, expertly tailored to you and your needs.
Hidden Hearing: experts in personalised hearing care
We believe great hearing care isn’t one-size-fits-all: it should fit seamlessly into your life.
Our experts take the time to listen to you, to understand what matters to you, and personalise care and solutions to your individual hearing, lifestyle and communication needs. Clear explanations, honest advice and personal attention are at the heart of every appointment. This belief – that hearing care should be personalised to you and your hearing needs – sits at the heart of Hidden Hearing.
As experts in hearing care, we understand just how important your hearing is, and what it means to people when they rediscover the sounds they love.
From socialising with friends to listening to grandchildren, everyone wants to hear the sounds that are precious to them.
And we’ve been on a mission for over 120 years to help more people hear better, helping thousands of people every year with their hearing through our personalised, expert care.
Watch Sandra’s story
“Embracing my hearing has been one of the best things for me, my family and my career.
It’s just improved year on year since I’ve had my new hearing aids.”
| Audio | Visual |
| My hearing loss came when I was 38, it was quite a shock really. | Sandra is walking through a reception area. |
| My husband at the time kept saying to me, “I’m talking to you, you’re not listening to me.” | Sandra is shown sitting against a wall with a flowered pattern. She looks into the camera and is laughing. |
| And it started off as a mild hearing loss but in the last 20 years now it’s literally gone like that [motions a steep decline with hand]. I wanted to train to be a teacher. I’d gone back to do an IT access course. I couldn’t hear what the teacher when they were writing, when he had his back to me writing on the board, or any of the students in front of me, so I had to change tack. It affected my family life, I think… the children – especially my middle son, he’s got such a soft voice. One of the things I used to despair at more than anything was when you had to ask them to repeat themselves and they’d say, “It’s alright Mum, it’s fine, doesn’t matter.” Well it does matter, you do want to be part of their conversation and I used to find that very upsetting. I’ve done a lot of nodding in the right places and sometimes you get caught out because it doesn’t always work. I wanted to go to a networking meeting, but the thought of doing… They used to do these “you have to talk about yourself for a minute”. I couldn’t make out what the lady was asking me in front. |
Sandra is now sitting on a sofa in a grand reception room while she is talking to us. |
| I thought: “there’s got to be something better out there that can help me,” and that’s where I discovered Hidden Hearing. | Sandra is engaging lively conversation. She is sitting across a table from another lady in a dining room. |
| I think the service and support that I’ve got from Hidden Hearing has been first class, explaining why you should wear you hearing aids every day, and they check to make sure you’re getting on with them, if there’s anything that might need tweaking. | Sandra is sitting in the grand reception room. Sandra is again show engaging in conversation in a dining room. |
| Being told that you need to wear hearing aids every day for your brain to adjust and get used to them. | Sandra is laughing at what is being said by her companion in the dining room. Sandra is again sitting in the grand reception room. |
| Well the hearing aids that I wear now are Oticon Opn and they’re more discreet, you’ve got tiny, tiny tubes that run down the side here [motions to ear]. For the first time ever I now wear my hair up so, you know, I can literally wear my hair up and I don’t feel ashamed. I used to feel ashamed of big thick tubes, so they’re quite discreet and the clarity’s wonderful with them. | The camera is now focusing on Sandra’s hair from behind. She is pulling her hair up into a ponytail. Holding her hair with left hand, she is motioning to her right ear, gesturing to where the tubes on her old hearing aid would have been on the outside of her ear. |
| With my hearing aids and my mobile phone – I absolutely love it – the fact that it’s all Bluetoothed into your ears. Embracing my hearing has been one of the best things for me, my family and my career. It’s just improved year on year since I’ve had my new hearing aids. I’ve now gone from a team of - I had three, I think, three years ago to, I think, we’re up to 67. The best thing about switching my life on with my newfound hearing is I’ve got my confidence back. I’ve got my wiggle back – that’s how I see it – and I’m loving life again. | Sandra is sitting in a dining room, talking with a male and female companion. Sandra is sitting in the grand reception room. |
| Screen fades to white and then the Hidden Hearing logo appears. |
Our Story
Our story began over 120 years ago with a simple act of care.
Hans Demant founded our company to help his wife Camilla, who wax experiencing hearing loss. He understood that hearing loss isn't just about sound — it affects confidence, connection, & quality of life.
That belief still guides us today.
We’ve been helping people reconnect with the world around them ever since — and our mission remains the same:
to help more people hear better.
We’ll help you rediscover the sounds you love
As experts in hearing care, we understand just how important your hearing is, and what it means to people when they discover the sounds they love.
From socialising with friends to listening to grandchildren, everyone wants to hear the sounds that are precious to them.
And we’ve been on a mission for over 50 years to help more people hear better, helping thousands of people every year with their hearing through our personalised care.
That’s why we have our Better Hearing Promise: our experts will help you rediscover the sounds you love in just 60 days, or we’ll give you your money back.
Hidden Hearing – global expertise
✓ In 2000, Hidden Hearing joined the Demant Group, a global hearing care leader based in Denmark.
✓ Demant were founded in 1904 so have over 120 years of hearing care expertise.
✓ They operate in more than 30 countries and their products are sold in more than 130 countries.
✓ We create life-changing differences through hearing healthcare
Investors in People
Please be reassured: You’re in the right place Your care continues seamlessly Our commitment to exceptional hearing care remains exactly the same
- Fully committed to developing its people in order to achieve its aims and objectives.
- Clear about its aims and its objectives and what its people need to do to achieve them.
- Develops its people effectively in order to improve its performance.
- Understands the impact of its investment in people on its performance.
If you are looking for a new career opportunity, why not be a part of our success? Join our team to make a life changing difference to the lives of those with hearing loss.
