Fitted isn’t Finished

The national campaign, is a free educational initiative where expert audiologists share reassuring advice to help every hearing‑aid user through those crucial early days. This guidance is designed to help you adjust with confidence and begin a better hearing journey.

Need help right now? Try our free Expert tips ➜

Fitted isn’t Finished

Many new hearing aid wearers give up within eight days, often simply because they don’t get the early guidance they need. Yet nearly 90% say they would have kept going with the right support.

Fitted isn’t Finished, is a free educational initiative where expert audiologists share reassuring advice to help every hearing aid user through those crucial early days. This guidance is designed to help you adjust with confidence and begin a better hearing journey.

Need help right now? Try our free expert tips ➜

Why are people giving up on hearing aids?

Many new hearing aid users aren’t having their expectations properly managed by their audiologists. A new, independent survey¹ reveals how the right care and support is the key difference between people whose hearing aids end up in the bottom drawer and those who use their hearing aids to flourish.

87% said early support could have resolved the issues that led them to give up.

Nearly 50% of those who had been prescribed a hearing aid expected their device to work immediately, like a pair of glasses.

95% had experienced negative consequences or regret since giving up their hearing aid.

Hundreds of thousands of hearing aids end up unused in drawers because those early days can feel tougher than expected.

Watch this short video to see if you recognise these challenges, and how you can overcome them in order to succeed. Discover how the right support can help, just like it did for Olympian Tessa Sanderson CBE.

Verified Customer. Paid Feature.

Our experts have put together the practical advice they've seen help again and again, so you have all you need to move forward with confidence.

Sign up for your FREE expert Guide and start flourishing ➜

Expert tips for success

1

Establish what your hearing goals are

For example, maybe you want to hear your favourite TV show more clearly, or be able to hear your grandchildren at the dinner table.

2

Be patient with yourself

Your brain is relearning how to process sounds, so it’s normal to feel tired or overwhelmed at first.

3

Wear your hearing aids regulary

The more you use them, the faster your brain will adapt to them and you’ll be able to enjoy the full benefits of hearing aids.

4

Notice new sounds

Everyday noises – like birds singing or the rustle of a newspaper – may feel unfamiliar or distracting at first, but this will improve as you adjust.

5

Attend follow-up appointments

These are essential in the early days of wearing a hearing aid. Modern, digital hearing aids have many different settings which can be adjusted to suit your unique hearing needs.

6

Physical sensations are normal

You may be aware of the hearing aids in your ears initially, but this usually fades with time.

7

Tell friends and family you're adjusting to using a hearing aid

They can give you feedback and support.

8

Don’t be afraid to ask for support

Get in touch with your hearing care provider if you have any queries or concerns.

Need some extra help? You’re not alone

Get your FREE, expert guide now - full of all the tools you need to succeed with hearing aids

Need some extra help? You’re not alone

Get your FREE expert guide now – full of all the tools you need to succeed with hearing aids

“Finding the right support felt like having a Hearing Coach – proper one-to-one support from someone who really knows what they’re doing and actually takes the time to help you.”
– Olympic Gold Medalist and Sport
Presenter, Tessa Sanderson CBE
VERIFIED CUSTOMER. PAID FEATURE.

Karen hoped hearing aids would restore the music at the heart of her life but instead, the first time fitted they made everything harder.

“The distortion was unbearable. It was destroying my work, my confidence, and even my love for music. They were painful in my left ear, didn’t fit properly and only made an already upsetting situation worse – so I gave up wearing it”.

Karen Hill, Maidstone

Hearing aid case study for Hidden Hearing

“The key to early success was following my audiologist’s advice. I wore my hearing aids from day one, as long as I could each day.
Now, I put them in when I wake up and don’t take them out until bedtime.”

Steve Urry, Barnstaple

“As audiologists, we know early challenges like louder sounds or unfamiliar tones are common. They’re normal signs your brain is adjusting and usually just need small, simple adjustments.

That’s why early support matters. A quick check in or guidance can stop small worries from growing, and for anyone who’s put their hearing aid in a drawer, the right help can make it feel possible to try again.”

Laura Ewen, Head of Audiology, Hidden Hearing & Board Director, British Society of Hearing Aid Audiologists

Sign up for your FREE expert Guide and start flourishing ➜

250k+

people helped annually

12,000+

5-star Trustpilot reviews

300+

hearing clinics nationwide

Inclusive

aftercare

As experts in hearing care, we want to see people flourishing and thriving with their hearing aids because we know just how important your hearing is for living life to the full.

Successfully adapting to hearing aids takes time, which is why the right support and guidance can make all the difference.

That's the heart of our Better Hearing Promise, personalised expert care to help you rediscover the sounds you love in just 60 days.

Looking for expert help and support?

Our Better Hearing Promise ➜

1. A nationwide survey conducted by Censuswide in November 2025. The research involved 2,035 UK adults who had been prescribed a hearing aid, with quotas designed to reflect different usage habit.