“I no longer live in fear of the phone ringing!”
Sandra, a mum of three grown-up children who lives with her retired husband, Alex, has recently seen a meteoric rise in her career. She’s been promoted to manager at Tropic Beauty since having hearing aids fitted at Llandudno’s Hidden Hearing centre. In recognition of her achievements for the company, she also met Lord Sugar on stage at a Tropic Beauty conference.
Now Sandra wants to help other people in her situation by helping to challenge taboos around hearing tests and urging them not to wait for as long as she did to seek treatment.
She said: “Before having these hearing aids, I was gradually losing all my confidence. I became very anxious in certain situations, all because of my hearing loss. I would talk myself out of invitations and it got to the stage where I was just about coping and putting on a brave face. It was very isolating.
“Now I want to try to inspire others who have hearing loss that think they have no hope. Even if I get to inspire one person who struggles with hearing loss and help them to regain their confidence, I will have succeeded. I want to raise awareness of hearing loss and let people know that it is normal and nothing to be ashamed of.”
Forty percent of people over the age of 50 in the UK have some degree of hearing loss, yet surprisingly many people wait up to seven years or more before getting a hearing test.
Originally from Hertfordshire, Sandra first found out about her hearing loss when she was in her late 30s. She says, “It totally knocked the wind out of my sails. I could not believe it was happening to me. I saw two specialists before I would accept that there was a problem.”